Apple Gets Serious About The iPad’s Creative Power In New Ad

Apple aired a new iPad advertisement during the NFL playoff game between the San Francisco 49ers and the Carolina Panthers today, and it’s all about creativity. It’s no secret that Apple wants to push the creative aspect of its mobile devices, which are still seen largely as consumption gadgets, and this new ad embraces a grand vision of iOS as fertile ground for inspiration and creation. “What will your verse be?” is the tagline for the ad, and the idea is that each person gets to contribute one verse to the overall poem of human experience (which is a terrible poem by the way). The iPad in the commercial is used in a number of different creative capacities, including as a filming accessory, as a prototyping tool, as a means for writing, and as a way to 3D prototype and work in the depths of the ocean...

http://techcrunch.com/2014/01/12/apple-your-verse-ipad-ad/

Fridges Sing and Countertops Find Recipes

LAS VEGAS — Whirlpool is showing off an interactive cooktop concept at 2014 International CES that not only turns a typical kitchen surface into a stovetop, but also a place to check the weather, find recipes on Pinterest, research cooking tips and post pictures to Facebook. Although the concept isn't a reality just yet, Whirlpool is calling it the "kitchen of 2020," which could integrate hands-free devices and touchscreens into the kitchen itself.

http://mashable.com/2014/01/07/whirlpool-cooking-concept/#lead-image:eyJzIjoidCIsImkiOiJfY28xbmQybjNnN2QzMXluNXZncDNwMl8ifQ

Loop Upgrades Its Mobile Survey App for $99

Loop, a startup that makes it easy and quick for retailers to collect feedback from customers, has released version 2.0 of its iOS app. The most important change probably isn’t a product feature, but the fact that Loop is ready to start charging.  

http://techcrunch.com/2013/12/19/loop-2-0/